Boutique fitness brand BXR is located on the 25th floor at 22 Bishopsgate, one of London's tallest buildings - dubbed Europe's first 'vertical village'.

The Site - 22 Bishopsgate, London

Styled as Europe’s first ‘vertical village’, and one of London’s tallest buildings, 22 Bishopsgates' 25th floor is the home of BXR City, making it the highest gym in the capital.

BXR City is Crossover's second project in 22 Bishopsgate, having delivered the multi-zone audio and event space AV systems for 'The Market' for Rhubarb (Rhubarb Hospitality Collection), 'the foodie heart' of the development.

BXR City skyline view.jpg
BXR City features a 6.5m climbing wall built in clear glass 125m above the ground with 360 degree views of London, including St Pauls' cathedral, 'so it feels like you're climbing on air',

The Project - Audio and Lighting for Boutique Fitness

Featuring high-spec fitness classes (branded as pay-to-train concept 'Sweat by BXR') and a members-only gym, this is the second BXR site in London to feature audio, AV and lighting systems designed, supplied and installed by Crossover, after Sweat by BXR in Canary Wharf, and alongside our AV design and consultancy for BXR Doha, Qatar.

As with the forerunner BXR sites in Marylebone, Canary Wharf and Doha, luxurious high-end specifications for the interior designs have been created by Bergman Interiors.

BXR City - key AV elements:

  • Members only gym floor - audio system
  • Versa climbing studio - audio system with instructor microphones, ipad-controlled lighting system
  • Strength and conditioning/ boxing studio - audio system with instructor microphones
  • Reception, changing rooms and auxiliary areas - background music
  • Reception - digital signage

Versa Studio Lighting

One of the showpiece elements of BXR City is the spectacular lighting display in the Versa climbing studio delivered by Crossover. Consisting of an array of LED pixel tape, UV and spot lights, a range of vibrant lighting effects can be recalled from a control app running on an iPad next to the instructor.

From pulsating and strobing effects, to simmering low lights, the studio can be transformed to suit a range of moods and phases of a class, from the anticipation-building intro to the class, through intense exercise sections and cool-down phases.

The Versa Studio at BXR City - lighting and sound by Crossover creates a range of moods and experiences in the room, from atmospheric flickering for intros and cool down, to impactful and dazzling displays for high-octane workout sections

Read more about our recent AV and lighting project work for gyms, fitness facilities and spin studios here.

Contact us here to discuss the AV and lighting for your boutique fitness studio project.

Client: BXR
Site: 25th floor, 22 Bishopsgate, London
Sector: Boutique fitness