The Client and the Site 

Headquartered in Walldorf, Germany, SAP SE is a genuine world leader in enterprise applications and software. Crossover played a key role in the design and implementation of a substantial new immersive and interactive “Innovation Centre” at SAP's UK headquarters in Feltham, West London.


The project delivered the following features:

  • Audio coverage in four exhibition zones
  • Zoned systems, with the ability to control the volume and audio source for each zone independently
  • High quality audio delivered throughout, with evenly distributed and highly immersive 5.1 surround sound systems throughout all areas required
  • Visually-discreet ‘front end’ components, to avoid detracting from the visually exciting elements of the space
  • Systems to deliver a more focused sound to minimize audio ‘spill’, and maintain the 'immersive' nature of the experiences


Client: SAP
Location: Feltham, West London