The Client and the Site 

Lush, the eco-friendly cosmetics and skincare retailer has opened a three-floor, 9,300 sq ft store on Oxford Street. Designed in-house and with architecture by Leeds-based Design Time, the new store is 13 times larger than the company average and features a raft of new products as well as an interior that takes recycled products as the foundation of its materials palette. 

Each floor has been designed to provide a different experience with the ground floor offering core skincare, haircare and make-up products while upstairs has been set aside for gifts, bathing and an event area where parties can be held. In the basement there are treatment rooms in a “Lush Spa” and a “Gorilla Perfume” gallery has been installed, aimed at showing the different ambiances associated with selected Lush products. 


McCue Crafted Fit were the main contractor tasked with managing the project and completing the fit out. The interior was designed by Design Time and was executed by McCue adhering to the SKA sustainability guidelines ensuring all wood used was FSC certified, reclaimed or vintage. 

The Brief 

This is their global flagship store, the biggest in the world at 9500 sq ft. Not only does it showcase all that is “innovative and inspiring about Lush”, it also shows off the types of bespoke AV environments that Crossover have become known for industry wide. 

Crossover were brought on board because of the Lush team's faith that we could help them create what has now become a must-see, award-winning retail store.

Lush in use

Functionality Overview 

  • Bespoke social signage solution
  • Presentation systems for customer demonstrations and staff training
  • Extra-large format projection system
  • Bespoke designed and manufactured MP3 listening stations
  • 5.1 surround systems for their spa treatment rooms
  • Bose background audio systems throughout all floors


Sector: Retail and Showrooms
Client: Lush
Location: Oxford Street, London
Size: 9,300 sq ft across three floors

The project results delivered were better than expected. Very happy with the customer service side from Crossover too. I found them to be accommodating in speed, willingness, flexibility and had huge technical knowledge. I would have no concerns using them in the future and recommending them to other organisations.

J. Hilton - Project Manager, Lush Retail Ltd